A good addition to the outstanding booth design for the enterprise image

A good addition to the outstanding booth design for the enterprise image

Booth design is the appearance of the exhibitors, relationship to your image. As more and more export enterprises take incoming, to overseas exhibitors, they see the past did not pay attention to the problem. Compared with the foreign counterparts that they found that buyers despise ourselves product, the price is low, is not your product is poor, but his image is poor. To this end, some exporters began to organize their own marketing planning personnel, planning and design, hope the shadows of the low grade of enterprise. But for more export enterprises, they just start to overseas exhibitors, the lack of the image planning and booth design experience, at this point, rely on professional exhibition planning company or ZuZhan institutions pre-arranged some design scheme, it is a good way to solve this problem.

Shanghai booth design: overall attack, or outstanding individual character?

Due to the different form various enterprises to overseas exhibitors, have a plenty of collective created in pavilion, have a plenty of exhibition alone on behalf of the enterprise, therefore, on the design of the booth, there is different tendency. Collective export companies tend to overall booth design, outstanding professional image and overall image abroad. By ccpit group to participate in the exhibition, for example, in the hall built a large, China pavilion, and is equipped with the Chinese flag, in such aspects as construction, lighting and decoration, outstanding and novel design with Chinese characteristics.

According to Mr Tian jiing infoshop ccpit exhibition, exhibition design, based on the characteristics of each of the products to the unity of the overall design, the pavilion, but in terms of exhibition, exhibition layout, the exhibitors can own layout.

About the design, marketing design director Yi Yiping said, "our design principle is concise and straightforward design style is outstanding we want to highlight the focus of the." Hannover exhibition in 1999, for example, their booth design is given priority to with simple color piece, the color with lively and win. Easy to miss proudly said: "at that time, the integral atmosphere of the pavilion is a low profile, a lot of the patterns of the booth is messy, most exhibitors booth design adopts frame structure, and our color is more bright blue, in the hall where only one, the booth is quite outstanding. So it is easier to cause the attention of the buyers, left a deep impression on them."

How to highlight the personality in booth design, associated with the exhibition purpose of export enterprises. If your exhibition aims to promote brand, promote the enterprise image, should be prominent corporate logo, corporate emblem of the brand. Mr Fan said, "on the product selection and layout, our principle has three, one is to choose those who can represent our r&d level and ability, in the industry in a leading level of the products; the second is according to the trend of the development of the target market to choose the local market need products; 3 it is to choose the image of the enterprise characteristics, technology and products."